Performance Marketing with Real Numbers
Meta, Google Ads, and the funnel math that makes them profitable.
What you’ll learn
- The funnel math behind profitable performance marketing
- Setting up Meta and Google Ads campaigns the right way
- Creative testing frameworks that find winners
- Attribution and the honest version of it
- Scaling spend without breaking profitability
About this course
A performance marketing course taught by a head of growth who has scaled acquisition profitably. We cover the math, the platforms, the creative, and the attribution — without the influencer hype. You will leave with a framework to run profitable campaigns.
Curriculum
7 modules · 58 lessons · 20h
1The performance marketing funnel
2 lessons
The performance marketing funnel
2 lessons
CAC, LTV, and the math that matters.
- CAC and LTV explainedPreview16 min
- Contribution margin14 min
2Meta Ads in practice
2 lessons
Meta Ads in practice
2 lessons
Campaign structure and creative.
- Campaign structure22 min
- Creative that converts25 min
Requirements
- No prior marketing experience needed
- A product or service you want to promote (or a willingness to use the practice dataset)
Who this course is for
- Founders marketing their own product
- Junior marketers wanting real skills
- Anyone who has burned money on ads and wants to know why
Your tutor
Head of Growth at CRED · Bengaluru
Performance marketer who has scaled customer acquisition for three consumer startups. Currently leads growth at CRED. Teaches growth marketing with real funnel math, not buzzwords.
Student reviews
4.6
76 ratings
Pooja Desai
1 Sept 2024
Stopped burning money
I was spending ₹50K/month on Meta ads with no idea what was working. After this course I restructured my campaigns and cut CAC by 40%.