SEO and Content Strategy
Keyword research, technical SEO, and the content that ranks.
What you’ll learn
- Keyword research with real tools and real intent
- Technical SEO that actually blocks ranking
- Content briefs that writers can follow
- Measuring SEO outcomes, not vanity metrics
- A 90-day SEO plan for a new site
About this course
A practical SEO course for people who need to get their site ranking. We cover keyword research, technical SEO, content strategy, and measurement — taught by a growth lead who has done this for consumer startups. No black-hat tricks, just the work.
Curriculum
5 modules · 42 lessons · 14h
1Keyword research that matters
2 lessons
Keyword research that matters
2 lessons
Intent, volume, and difficulty.
- Search intentPreview15 min
- Using Ahrefs and Search Console20 min
2Technical SEO
2 lessons
Technical SEO
2 lessons
The stuff that blocks you from ranking.
- Core Web Vitals18 min
- Site structure and internal links16 min
Requirements
- Basic comfort with Google Search Console
- A website you want to optimise (or use the practice site)
Who this course is for
- Founders wanting organic traffic
- Content marketers wanting SEO skills
- Anyone responsible for a website’s organic growth
Your tutor
Head of Growth at CRED · Bengaluru
Performance marketer who has scaled customer acquisition for three consumer startups. Currently leads growth at CRED. Teaches growth marketing with real funnel math, not buzzwords.
Student reviews
4.5
48 ratings
Rahul Khanna
15 Aug 2024
Practical and no fluff
Good course. The technical SEO module helped me fix three issues that were holding us back.