Digital MarketingAnalyticsAdvanced
Marketing Analytics and Attribution
Decide what is working when every channel claims the credit.
4.8(162 ratings) 45 lessons · 7 modules 15h640 students
AG
What you'll learn
- Compare attribution models and know their blind spots
- Run incrementality tests with geo or holdout design
- Understand media mix modelling without a statistics degree
- Defend a budget reallocation with evidence
About this course
Attribution is a modelling problem with no perfect answer. This course covers multi-touch models, incrementality testing, media mix modelling and how to make budget decisions when the data is genuinely ambiguous.
Curriculum
7 modules · 45 lessons · 15h
The detailed curriculum for this course is being finalised. The outline covers 45 lessons across 7 modules.
Requirements
- Comfort with spreadsheets
- Basic marketing metrics knowledge
Who this course is for
- Marketing analysts
- Growth leads owning budget
Student reviews
No written reviews yet. The course has 162 ratings with an average of 4.8 out of 5.
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