Digital MarketingGrowthIntermediate
Product-Led Growth
Make the product the acquisition channel, not the sales team.
4.8(214 ratings) 38 lessons · 6 modules 13h960 students
AG
What you'll learn
- Define an activation metric that predicts retention
- Design onboarding that reaches the aha moment faster
- Build a self-serve funnel from signup to paid
- Instrument expansion revenue properly
About this course
PLG is an operating model, not a pricing trick. This course covers activation metrics, onboarding design, self-serve conversion, expansion revenue and the instrumentation that tells you whether any of it is working.
Curriculum
6 modules · 38 lessons · 13h
The detailed curriculum for this course is being finalised. The outline covers 38 lessons across 6 modules.
Requirements
- Product or growth experience
Who this course is for
- Growth and product managers
- Founders at early-stage SaaS
Student reviews
No written reviews yet. The course has 214 ratings with an average of 4.8 out of 5.
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