Growth Lead · Performance Marketing
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10 yrs
In the field
Make the product the acquisition channel, not the sales team.
Ananya Growth
Decide what is working when every channel claims the credit.
Ananya Growth
Run campaigns that hit a target CAC, not just impressions.
Ananya Growth
I run acquisition and growth for a direct-to-consumer brand. I am unusually obsessed with measurement, because most marketing arguments are really measurement arguments.
2020 — present
Owns paid acquisition, retention and growth analytics.